How Hashtags Could Help You Win #TheGameOfThrones (or just really succeed in business)
#Hashtags are everywhere. Sorry, #everywhere. From Google + and Facebook, to Twitter, Instagram and Pinterest. What are hashtags and why do businesses use them? Let’s start at the #beginning.
Hashtags are a word, or a group of words after the # symbol. If you’re more technically inclined, you might know them as a “metadata” tag. These tags organize your content by categories and topics. These allow your posts to be searchable and linkable. When you click on a hashtag, you open a page with all the posts that use the same hashtag. It allows users to search for specific topics or interests.
Businesses use hashtags to attract new customers. Since hashtags help users find new content, users searching the hashtags you have used can discover your account and content, and easily engage with your business or product. Hashtags are only relevant for social media platforms, so using them in emails wouldn’t be applicable. Also, it’s important to remember that hashtags are used by a younger demographic. So, if these fit your target audience, it will help customers stick around and support your brand longer.
We reviewed several strategies for hashtags in business and these are our top 3:
1. Trending Hashtags:
A trending hashtag is a hashtag that has become very popular. When you log on to Twitter, you can see the “what’s trending” panel on the left. Trending hashtags come and go within minutes, depends on what is going on in the world or in a specific area. When you see trend that could relate to your business, use that hashtag. By using a trending tag, you could potentially get that post seen by a massive audience. To find trending hastags you can also use resources like hashtags.org, statigram or Trendsmap.
To use a trending tag, find one relevant to your business (using any of the tools above) and make a content update using that hashtag. Look at the title of this post, a classic example on how to use a trending hashtag.
2. Brand and Promotional Hashtags:
Brands create specific hashtags for general branding and hashtags for promotions. Brand hashtag is usually the company name or slogan (#nike, #justdoit). Promotional hashtags can promote a specific campaign or offer #summersale #nikerunning. To use this effectively, here are our tips:
· Keep the brand hashtag consistent and unique, same over all platforms.
· Make promotional hashtags for social contests and promotions, to generate more engagement and awareness. A great example for this in the past was #icebucketchallenge
· Keep hashtags short and easy to remember.
· Monitor hashtags to respond to your audience.
3. Content Hashtags
These are hashtags that relate to your post’s content. They are not branded and aren’t necessarily trending. Content hashtags help improve your posts search- ability. A few categories you can consider for content hashtags:
· Product hashtags – Use hashtags that connect your product and market.
· Lifestyle hashtags – think about your demographics lifestyle and hobbies. Find well used hashtags to include in your content.
· Event hashtags – If you are participating in an event, use he event hashtag. Hosting an event? Create a hashtag.
· Location hashtags – Use very local hashtags to interact with locals.
These are our tips for using hashtags in business. When used correctly, hashtags can be free power tools to drive your content and engagement.