How to Build Your Retail Empire on Facebook
Today, traffic reports claim that Facebook accounts for 60% of all social traffic driven to retail sites. With that said, Facebook users aren’t there to shop, but more to connect with one another. The big challenge is figuring out how to connect these users with your business and with your product.
Not many business owners know that you can sell e-commerce product directly on Facebook. This platform is already used by over 1.7 billion users every month, so adding e-commerce to it just makes sense.
Once you have a business page set up, you can sell your e-commerce product easily by integrating the page with an e-commerce app. Many e-commerce platform providers already offer this integration with Facebook. These apps mimic your website based store and pull the listings automatically. When you update your website, it updates the Facebook page as well.
Our recommended app for Facebook is Shopify. Besides making e-commerce a better place, they offer an easy to set up and mobile compatible platform. But having an e-commerce app is only part of the Facebook puzzle. Unless all your customers already follow your page, this won’t translate quickly into sales.
So how can I succeed anyway?
· Use Facebook ads to buy traffic for your page.
· Use custom audiences to make sure your dollars are maximized.
· Identify trending topics to post about.
· Post images.
· Like other pages that are related to your business.
· Give discounts of promotions only on Facebook.
· Like other business pages.
· Use #hashtags on all your social media content.
Selling directly on Facebook shortens your sales funnel and ultimately increases conversion. The key to selling products effectively is to make sure you are targeting a relevant audience and to keep testing. Facebook allows you to play around with audiences for relatively cheap costs.