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How a Local Advertising Campaign Drove 71% Growth to this Business in 4 Months

How a Local Advertising Campaign Drove 71% Growth to this Business in 4 Months

Matt's First Creative, a play on the political climate. 

Matt's First Creative, a play on the political climate. 

Local Real-Estate agent Matt Curtis from Huntsville, Alabama wanted to increase his name and brand recognition by using an attention grabbing out-of-home advertising campaign. Strategically timed during election season, the ads started showing up in Aug 2016.

While the political climate was heating up pre-election, Matt’s campaign started by asking “Moving to Canada?”. Set on a presidential looking advertisement displayed on a billboard in Huntsville, Matt Started to gain attention. He quickly picked up 19 additional boards using a teaser approach. A two-week teaser read “Every 33 hours…”, as well as a countdown timer on digital boards.

Matt's Second Creative, a two-week teaser. 

Matt's Second Creative, a two-week teaser. 

When the countdown was complete, the message read “In 33 hours, we sold a house…it could have been yours.” The next day, the static designs were changed to state “We sell a house every 33 hours”.

The creative got a lot of attention, including online engagment. 

The creative got a lot of attention, including online engagment. 

The campaign ran from August 1st, 2016 until November 30th, 2016. The total budget remained under $10,000 (the exact amount was not disclosed). The results however, contributed 71% growth and generated $2.3 million in revenue in 2016. Matt Curtis Real-Estate said the campaign gave it the opportunity to become a local celebrity around town and greatly enhanced the company’s name and brand recognition.

Source: OAAA

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