How Snapchat is Trying to Revolutionize Local Business Marketing
If you weren’t born after 1990, most chances are you are asking yourself what is Snapchat and how can I use it for business. In this article, we will try and break it down and simplify.
What is Snapchat?
Snapchat is another social media network. However, unlike Facebook, Twitter and LinkedIn, your posts (or snaps) don’t stick around for very long. When you send a snap directly to your followers (called “friends” on Snapchat), it disappears once they’ve viewed it. In 2013 Snapchat created what came to be known as “stories”. These short video or photo snippets allow you to create a series of snippets (one after the other) that stick around for 24 hours then disappear. They allow you to add stickers, emoji’s and locations.
How Can I use it for Business?
Let’s start by understanding who has Snapchat, and if that aligns with your target audience. Most Snapchat’s users are under 34 and the number of American 18-34 year olds with a Snapchat account is 32.9%. If your aim to reach this audience keep reading, if not, no offence taken.
After we agree on the demographic, what can we use the platform for?
· Behind the scenes of your cool business, how our favorite products are made.
· Interview the people who make the business run.
· Quick tips or recipes that relate to your products.
· Preview of new items launching soon.
· Coupons and giveaways.
· Funny happenings in the everyday of business.
Snapchat, unlike Facebook, is more difficult to build a following. You can’t brose profiles or updates, but others can become your friends and follow you.
How do I use this Locally?
In May Snapchat launched “Custom Stories” that allows users to create groups with the ability to add specific people or even accept users from a specific geographical area. For example, if you are hosting an event, you can allow participants to add their content to the main story. In addition, you can now request to join other relevant groups (like vendors in a certain area) and share your snaps with their audience as well.
In conclusion, Snapchat is another free way to promote your business, but under the right circumstances:
1. Your target audience fit the user profile.
2. Your product or business is fun and visually appealing through Snapchat.
3. Use the new Geo targeting feature to get relevant potential customers in the area you need.