5 Local Advertising Trends that are Hotter than Jennifer Lawrence
When we think of local marketing, we think of our local newspaper or flyers in the mail. But local marketing has evolved a lot in the past few years. Creative and more targeted opportunities that meet our audiences on their daily routes have become more common and more affordable. We decided to round up the hottest trends you can find in your local neighborhood, all under $500.
Let's take a look:
Fitness Center Marketing
These highly targeted posters catch our audience while captive in the gym locker room. Targeting men and women separately, they engage customers when they feel positive, focused and receptive. Working out creates a positive mindset, so this marketing capitalizes on the audience's good mood.
Gas station marketing
Whether at the gas pump or on a digital screen, gas station marketing has been gaining attention in the past years. This channel engages consumers in undistracted moments as they go through their daily routines. Use advertising in a place that’s hard to avoid and welcomed by consumers, while they wait for the tank to fill up. Gas pump ads sit at eye-level on top of the pump — an area that is usually viewed several times during the refueling process.
In Line Screens
Usually found in larger supermarkets, these high-definition screens mounted just above the product displays in checkout lanes or in high-traffic aisles. The screens can be seen by shoppers who are in a buying mind-set throughout the store. Retailer content drives the programming mix, including quick meal ideas and cooking tips, “What’s on Sale” spots, store services and community support. High levels of engagement combined with low cost create a tremendous media value.
These ads are placed on walls of restrooms in bars and restaurants and are visible to visitors. Captive audiences in a positive, happy mind-set view these ads while standing in front of a urinal, or on the door of a stall when sitting down. These ads have shown some great results for big and small businesses alike. In addition, looking at a specific restaurant or bar enables you to know exactly who you are targeting, spending power, and gender.
Bars and Restaurants
From indoor posters, to table-side screens, bars and restaurants are highly social environments, making them perfect locations for brand engagement. Whether your target consumers are sharing a meal at a family-friendly restaurant or enjoying a happy hour drink with co-workers, bar and restaurant advertising placements expose audiences to your ad at an ideal time. The usual meal spanning from 1 hour to up to 2.5 hours, guarantees maximum exposure for any well targeted ad.